Recently I visited to Disney World in Orlando. I find magic really exists in the both real and online world of Disney. Since I write blogs as well, I have studied why its blog is so popular out of envy! There are 5 magic strategies that help the Disney Company Blog is deeply loved by fans.
Magic Strategy 1: Use Celebrities
Disney Company has an advantage of using celebrities to increase the blog’s traffic as it has built innumerable stars that are deeply affected by everyone’s favorite, like Mickey, Cinderella, and Mike Wazowski etc. So its bloggers often write posts about Disney stars in order that strike a chord with readers. There is no doubt that, when we are reading these blogs, all the sweet memories of childhood will come back again.
Magic Strategy 2: Engage with readers
There are many ways can engage with readers. However, Disney has the most especial one —– Quiz! I felt so confused why lots of people participated in its quizzes. Are school quizzes not enough to them? Anyway, Disney caught the curiosity of readers successfully.
Magic Strategy 3: Highlight products/service through videos
Disney highlighted company’s new service —— “Photopass” via video blog. It illustrates how to use Photopass and the magical effects of using Photopass to tourists directly and clearly. The only drawback is: they didn’t mention that this amazing service cost more than 300 USD.
Magic Strategy 4: Share Breaking News
Sharing company breaking news on blog enable Disney connect visitors with real time information.
Magic Strategy 5: keep variations of posts’ types
Disney has different kinds of posts, for example interview posts, list posts, informative posts, video posts and quiz posts etc. Different kinds of posts contribute to emphasizing different contents. Meanwhile these variations can keep interest and freshness of the blog.
P.S. Pictures From Disney Company Blog: